The paper describes and explains the bcg portfolio matrix model, applying the model to several divisions of a small liberal arts university. This article, the fourth in the series, examines the growth share matrix, a portfolio management tool developed by bcg founder bruce henderson. How to create a boston consulting group bcg matrix powerpoint. These template designs have been crafted by expert professionals to help presenters create boston matrix. Also, the size of each circle represents the percentage sales contribution of each division, and pie slices reveal the percentage profit contribution of each division in both the bcg and ie matrix. It is argued that relative competitive position and growth are the two fundamental parameters which must be considered in. In the boston matrix products are classified according to. Boston matrix bcg matrix at the end of the 1960s, bruce henderson, founder of the boston consulting group, bcg, developed his portfolio matrix.
This measurement reflects a brands competitive position and is usually expressed as their market share relative to their closest competitor. Organizational divisions can change as time passes. Market growth is not the only indicator for attractiveness of a market. Creately diagrams can be exported and added to word, ppt powerpoint, excel, visio or any other document. The bcg matrix template plots products or product categories against two variables. The bcg model is based on the product life cycle theory that can be used to determine what priorities should be given in the product portfolio of a business unit. Professional bcg matrix editable powerpoint template.
Bcg matrix also known as the growthshare matrix is used by organizations to classify their business units or products into 4 different categories. Bcg matrix also is known as the growthshare matrix is used by organizations to classify their business units or products into 4 different categories. Some limitations of the boston consulting group matrix include. Introduction boston consulting group bcg matrix is developed by bruce henderson of the boston consulting group in the early 1970s. Bcg matrix ppt template can also be used for topics like cash cow,growth,trend,cow,solution,process,iterative,complexity, etc. How to use the bcg matrix smart insights digital marketing. Bcg matrix framework has been designed for the companies which operate in different industries, to analyze the potential of the companys each segment. Free professional bcg matrix charts for powerpoint. Having used this type of chart a lot recently, i thought it was time i had a decent version in excel. The internalexternal ie matrix is similar to the bcg matrix in that both tools involve plotting organization divisions in a schematic diagram.
The bcg growthshare matrix positions different product lines based on market growth and market share in relation to the main competitor. Bcg boston consulting group matrix templates downloads. This technique became a staple of market strategies in the 1980s. We offer a range of strategic planning tools and templates to facilitate all of the common strategic planning techniques. The bcg matrix may oversimplify the assessments of the facts. The boston consulting group matrix provides the recommendations for the development of strategic resource allocation and strategy development in the typical multibusiness company. Here we will show you how to create a boston consulting group bcg matrix in powerpoint using smartart and shapes.
Each work sample appears here with the permission of the author, is ed by the author, and may not be further reproduced elsewhere without the written consent of the author. Using the boston consulting group portfolio matrix to. A model developed by the consultancy of the same name in the 1970s. Strategic planning templates for bcg matrix, swot matrix and. A bcg matrix diagram can be easily created with edraw. Strategic analysis through the general electricmckinsey. Bcg matrix of nestle bcg matrix analysis of nestle. The composition of the portfolio can be critical tothe growth and success of the company.
Dogs can evolve into question marks, stars into cash cows and cash cows change into dogs. Strategic planning templates for bcg matrix, swot matrix. Jun 04, 2014 the boston consulting groups strategy institute is taking a fresh look at some of bcgs classic thinking on strategy to explore its relevance to todays business environment. Marketing plans and business presentations with ease. The bcg matrix is a business method that was created by the boston consulting group in the 1970s. The bcg matrix was developed by the boston consulting group in 1970 and is a planning tool that graphically represents a companys portfolio of products and services in the hope that the company will decide which products it should keep, sell, or invest in. Boston consulting group matrix bcg this technique is particularly useful for multidivisional or multiproduct companies. Download our 100% free bcg matrix templates to help you create killer powerpoint presentations that will blow your audience away.
Boston consulting group bcg matrix is a four celled matrix a 2 2 matrix developed by bcg, usa. Growth rate of an industry and the market share of a respective business relative to the largest competitor present in the industry are taken as the basis. Bcg matrix template variations presentation process. Bcg matrix editable swot diagram template on creately. This business method bases its theory on the life cycle of products. The bcg matrix is very widely used marketing technique to illustrate how a portfolio of products should be diversified and wellbalanced. The paper concludes by discussing the negative impact of following not. Quickly get a headstart when creating your own bcg matrix diagram.
It is the most renowned corporate portfolio analysis tool. All qualified applicants will receive consideration for employment without regard to race, color, age, religion, sex, sexual orientation, gender identity expression, national origin, protected veteran status, or any other characteristic protected under federal, state or local law, where applicable, and those with criminal histories. Free powerpoint templates about the growthshare matrix aka the product portfolio matrix, boston box, bcg matrix, boston matrix, boston consulting group analysis, portfolio diagram bcg matrix for powerpoint. Market share is measured relative to the products largest competitor. Marketing managers attempt to make a product appeal to specific groups of people, called segments. Bcg matrix is widely adopted as a business matrix used for marketing and business development purposes. The boston consulting group bcg is a renowned organization. Sep, 2019 created by the boston consulting group, the bcg matrix also known as the boston or growth share matrix provides a framework for analyzing products according to growth and market share. Bcg matrix, boston matrix, bcg matrix template groupmap. How to create a boston consulting group bcg matrix powerpoint template bcg matrix is widely adopted as a business matrix used for marketing and business development purposes. According to this technique, businesses or products are classified as low or high performers depending upon their market growth rate and relative market share.
Companies use bcg analysis in brand marketing, product management, portfolio and strategic management to help. Relative market share horizontal axis the higher the market share, the more cash likely being generated. Also you will learn how to get free cliparts and images for your powerpoint presentation templates. Boston cusnsulting group bcg model is a technique developed by bruce henderson of the boston cunsulting group in early 1970s. Use pdf export for high quality prints and svg export for large sharp images or embed your diagrams anywhere with the creately viewer. Stern, george stalk perspectives on strategy from the boston consulting group. Jul, 2011 free professional bcg matrix charts for powerpoint. It helps a company think about its products and services and make decisions about which it should keep, which it should let go and which it should invest in further.
The bcg matrix does not show what the competition is doing. Jul 27, 2018 bcg matrix also known as the growthshare matrix is used by organizations to classify their business units or products into 4 different categories. Select a free bcg matrix template from the thousands of examples available in the edraw library and convert to pdf bcg matrix template with one click. Bcg matrix analysis of unilever bcg matrix analysis. Build your own on the interactive whiteboard below. Strategic planning templates for bcg matrix, swot matrix and gemckinsey growth share matrix for msexcel.
The boston consulting group matrix template, also known as the bcg model or the boston consulting group diagram, is available for msexcel and msword. Get a clear understanding of the market position of products and services of either your business or competitors, with this bcg matrix template. Jan 20, 20 the bcg matrix does not show what the competition is doing. Using the boston consulting group portfolio matrix to analyze. The bcg growthshare matrix positions different product lines based on market. In case you are not aware a bcg matrix, also known as a growthshare matrix is a management planning tool.
Boston consulting group is an equal opportunity employer. Another one of the problems that practitioners have with the bcg matrix is that it is difficult to delineate and define what a market is, and, consequently, to measure market share precisely. Free bcg matrix templates for word, powerpoint, pdf. To ensure longterm value creation, a company should have a portfolio of products that contains both highgrowth products in need of cash inputs and lowgrowth products that generate a lot of cash. Free bcg growth share matrix templates for powerpoint. The boston consulting groups strategy institute is taking a fresh look at some of bcgs classic thinking on strategy to explore its relevance to todays business environment. Sometimes dogs can earn even more cash as cash cows. A business portfolio is a companys set of investments, holdings, products, businesses and brands. Edraws rich, intelligent and professionallydesigned bcg matrix templates and examples will help you finish your presentation quicker. Also known as the boston box or grid, bcg charts are divided into four types of scenarios, stars, cash cows, dogs and question marks. It plots a companys offerings in a four square matrix, where the xaxis represents market share, and the yaxis. With the vivid clipart and callout shapes, your matrix will be more goodlooking and informationrich. Strategies for hospital leadership identifying strengths, allocating hospital resources and focusing on profitable niche leadership page 2 boston consulting group matrix the hospital leadership should combine the mix of looking at the business lines through the bcg matrix, and also assess such questions as porter would set forth.
Bcg matrix was developed by, boston based private consulting firm. External ie matrix is based on an analysis of internal and external business factors which are combined into one suggestive model. The ie matrix is a continuation of the efe matrix and ife matrix models. Edraw can also convert all these templates into powerpoint, pdf or word templates. A product portfolio is the products mix of market segments. The divisions or products compromise the organisations business portfolio. Edraw is used as a bcg matrix software coming with readymade bcg matrix templates that make it easy for anyone to create beautiful bcg matrix. The boston consulting groups product portfolio matrix bcg is designed to help you with longterm strategic planning.
It is focused on the cash flows generated by products and businesses portfolios as a result of relative market share and growth. Genealogical work samples board for certification of. It provides a graphic representation for an organization to examine different businesses in its portfolio on the basis of their related market share and industry growth rates. Create professional bcg matrix diagrams with the bcg matrix powerpoint templates. You can edit the given sample content and fully customize these slide designs to conveniently create bcg matrix and other types of diagrams for business. According to this technique businesses or products are classified as low or high performers depending upon their market growth rate and relative market share. A free customizable bcg matrix template is provided to download and print. Pdf the use of the growthshare matrix in strategic planning. Strategies for hospital leadership identifying strengths. Includes 14 high quality slides with editable easily customizable graphics. Instant download attractive subscription prices premium quality presentation templates on affordable price mac and keynote compatible custom design available. Noble international journal of business and management research, vol. Bcg matrix is a useful strategic planning model developed by boston consulting group in 1970s. The m atrix is established in 1970 by bruce d oolin henderson 1915 1992 for the bcg in boston.